Every interaction a consumer has with your business is a customer touch point. Each touch point evokes an emotional response in a customer. The right image and the right message ensures those responses are positive.
Over time, touch points add up to create a perception or “feeling” about your brand. Marketing also helps to ensure that those experiences are consistently positive, reinforcing that response.
Studies show that people make purchasing decisions based on emotions they feel, then use logic and facts
to support their decision.
Eventually, a customers’ feelings about your brand become inherent to and synonymous with your product or service, which evolves into your Brand Identity.
Brand Identity – how a customer feels about your product, service or business – is what endures and becomes indelible — like a “brand” on livestock.
Take great care to continually reinforce and build your brand. People can’t always recall facts and figures, but feelings last. People want to feel good about your brand. Great marketing can help them get there.
